Recently I attended a lecture at Brown University given by Economist Michael Schuman, author of the book Local Dollars, Local Sense. The topic was “Refocusing Rhode Island economic development on local food.”
Mr. Schuman began with the idea that the fundamental argument for localization is economic. He presented data showing the cost of creating local jobs is a fraction of the cost of attracting global companies who promise new jobs, because of the tax breaks those companies want. He argued that every dollar spent in a local store has twice the impact on the local economy than money spent in a chain store. Local ownership creates self-reliance and that successful local businesses start to sell regionally and globally without subsidies.
Shartner Farm in Exeter, RI is part of the growing local food industry. |
He acknowledged that local food has its challenges. Keeping
local food competitively priced is hard, based on several factors including the
high price of land ownership and the cost of distribution. Another factor he didn’t touch
on, that I think is important, is most people who start local food businesses
do so because they love what they do. They produce high quality products that
require specialized skills, or they are working small farms using labor
intensive methods. Their product is worth a higher price which might not be
understood by the marketplace. Even if it is understood, food is one area of most people's budgets that has some discretionary spending. In a tight economy, choosing pricier food, even if the quality is better, can be a tough sell.
Pick your Own Farms, like this one in Connecticut, have to stay competitive even with rising overhead costs. |
Mr. Schuman argued that local food’s competitive edge will
come as global food prices rise due to increases in transportation costs. In
other words, as imported and nationally shipped food prices rise, local food
will not seem overpriced anymore.
He suggested local food prices can come down as businesses
find ways to be competitive. Collaboration between small farmers to create
farmer coops, such as Rhody Fresh, which is local milk from several local
dairies, is one way. Food coops and CSAs, can decrease distribution and transportation
costs. If farmers get to keep a higher percentage of the retail price, those
retail prices will drop. Mr. Schuman
suggests that we may have to think regionally rather than locally to find the
collaboration needed to reduce prices.
Local government, Mr. Schuman stated, should lead by example
and be buying local and demanding that contractors guarantee a certain percent
of contract price will stay in Rhode Island. He also addressed the lack of capital
investment in local food and in local business development in general. It is very
hard for the average person to invest in local businesses, but he suggested
several ways to do it, such as Kickstarter and other online small donation
websites, investing in food coops such as Urban Greens Food Coop in Providence and slow
munis, which are municipal tax exempt bonds.
It was an interesting lecture but I would have liked more
examples of successful local food business models and more discussion of a road
map for communities looking to create a stronger local food economy.
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